10 MINUTES WITH
JUDITH

Hi, my name is Judith. I am the founder and creative director of JUVIA, a casual lifestyle brand for luxurious loungewear.

JUVIA is more than loungewear – JUVIA is a feeling. Our goal is to create a world in which people find themselves. You should be able to feel good in your clothing - in everyday life and at home. Therefore, we have been producing exclusive loungewear since 2013, suitable for any occasion. High-quality and soft materials such as cashmere, viscose, or fleece meet casual cuts, multifaceted colors, and trendy prints. You can combine our timeless pieces according to your style. Being comfortable is guaranteed, not only when relaxing cozily at home, but also at the next after-work dinner or while shopping with friends. Snuggling up and looking good - that's the basic idea behind JUVIA.

A lot has happened since I founded the company! Back then, we focussed on our core items, sweatshirts and pants. Then, over the years, T-shirts, tops, shorts, jackets, knits, and dresses were added to the range, as well as activewear, nightwear, and even JUVIA shoes. In 2017 we launched our online store. In 2018 our children's collection "Mini Me" was established, and just one year later, we presented the first JUVIA men's collection. We are constantly looking into extending our product portfolio by adding new materials, fresh colors, or fits. So, the JUVIA World is continuously expanding. Since 2020 our brand has been distributed in over 650 stores in 16 countries! We are very proud of this development.

I had dreamed of the idea for a long time: high-quality, chic loungewear that you can wear not only at home but also, for example, on the plane or in the evening at dinner in the hotel. Comfortable and elegant – that was a gap in the market! When I was working as a model, when traveling, I missed such styles. That's how an international fashion label was born – out of a personal need!

"It's not a shame to fail – it's just a shame not to try." That phrase made me less afraid of what would happen if things went wrong. I didn't want to blame myself later, "I had a good idea – why didn't I do it?" You always have to expect setbacks and challenges. But you can then decide whether to let it throw you off track and give up or get back up and keep going. I'm definitely for the latter.

You can always style our pieces both chic and casual. Tone-in-tone colors combined with elegant accessories – you can upgrade our loungewear easily for fancier occasions. For example, our dresses work perfectly with sleeker sandals or shoes for dinner or an upcoming event. This way, being cozy and feeling chic go hand in hand and you will look elegant, sexy, and trendy without losing comfort.

JUVIA is more than clothing, JUVIA is an attitude towards life! When I put on my JUVIA pieces, I feel good, comfortable, and confident. And this is because I no longer have to choose between elegance and comfort. JUVIA makes both possible at the same time. A classic white T-shirt is a basic that suits everyone, whether under a blazer, styled casually with a pair of jeans or even with a more elegant skirt. With the right fit and made of good quality, a T-shirt is an absolute must-have!

I love a good casual look – this started when I was a child. My mother always put outfits together for us, but I already had my own ideas as a three-year-old and didn't like blouses and polo shirts, for example. I now design what I felt comfortable in back then: nothing formal, rather cozy instead. Apparently, it wasn't just me because many other women had the same thought – the "From Couch to Clubbing" vibe really hit a nerve.

I live in our loungewear and prefer a puristic approach. I like to wear our pieces tone in tone. Through my job as a model, I got the chance to try out many things that I would never have worn otherwise. In the process, I learned what works for me and what doesn't. You could see that in the pictures later: I had a different charisma when I felt comfortable in the clothes that I was wearing. In that respect, you can say that I know what suits me and I remain true to that style.

Traveling inspires me a lot! When you travel, you see different cultures and people. I love watching people while sitting in a café! It inspires me a lot and I can incorporate the things I see straight into the designs of the new collections.